Online marketer tools SEO

The 13 Best SEO Tools for Online Marketers

An online marketer specializing in SEO (search engine optimization) cannot work without SEO tools. I prepared a list of the 13 best online tools you can use for SEO. These tools will simplify and speed up your work regardless of your goals, including free and paid tools.

SEO tools will significantly support your growth and reduce the time spent on tedious tasks. On the other hand, if you do not use modern marketing tools you may lag behind a competition, I am sure you don’t want to! The good news is that if you choose the right SEO tools, they can do (almost) all your work.

Search engine optimization (SEO) tools for an online marketer

SEO toolsr

Google Search Console

Google Search Console (GSC) it’s the most important and must-have tool for every online marketer. GSC receives data straight from Google, so it’s legit and you check how is your page ranking in SERPs, site backlinks to your page, keywords you are related and check if all your pages are indexed. GSC will also alert you in case you have SEO issues on your site. In order to speed up the process of indexing your new pages or posts to Google, you can upload again your site map.


The best-known SEO analysis tool is Ahrefs. You can analyze your competition, site content or keywords. It is a paid tool but offers a free service of displaying backlinks to websites. It’s a perfect tool for an online marketer to check the backlinks for your website or competition. If you would like to try Ahrefs you can try all its features for $7 for 7 days. The monthly price for using Ahrefs starts at $99/měsíc — Ahrefs pricing.


Collabim can measure keyword positions in various search engines, search for keywords, display PPC Ads, analyze a website, identify backlink opportunities and your competitive position. Collabim is suitable for regular monitoring of your search position. The prices are much friendlier compare to other SEO tools and you can also try the free version which is limited but you will try how it would work for you — Collabim pricing.


Senuto is a Polish tool focusing primarily on keywords. You can also use it for monitoring search results, analyze your competition, or plan content. The tool is very user-friendly with many graphs, monitoring of up to 200 phrases per day, and excellent competition analysis. An online marketer can try Senuto for 2 weeks for free and the monthly lowest price starts at 7€/month — Senuto price list.


Semrush is an online marketing tool suitable for SEO audits and PPC. You can use Semrush also for an audit for optimization of your website, identify opportunities for improvement, and analyze your keywords. Semrush also offers content analysis for your social media. It basically replaces several tools – Google Trends, Moz, Hootsuite. Semrush offers 2 weeks trial for free and the paid version starts at $119.95/monthly — Semrush prices.

Marketing Miner

Advances in web analytics for SEO specialists can be done via Marketing Miner. It can quickly acquire a large amount of data. It handles keyword analysis, backlinks, web load speed and search position, checks indexes, etc. Depending on your marketing specialization as an online marketer, you can choose exactly which features you need. You can try Marketing Miner in a limited version for free and paid tariffs start from $29/month — Marketing Miner pricing.


MOZ SEO is a tool that had developed metrics to evaluate domain and site authority. Domain authority is a score through which you can predict how will your website rank in the search engines. It’s a score from 1 to 100. MOZ has standard SEO tools available in a premium version. Basically, it can cover all the areas of SEO. You can try MOZ for 30 days for free. It can run a detailed analysis with its comprehensive range of research tools. The disadvantage is the waiting time for automatic updates, the interface is not completely user-friendly and has data limited in the price packages. Tariffs start at $99. MOZ also has a browser plugin for free that can automatically show you the domain authority of each open page in an off mode. If you activate the plugin you can find out more about the SEO of the page you visited — MOZ SEO price list.

Monitor backlinks will help you keep track of all backlinks leading to your site. You will receive daily email information about new, changed, or expected backlinks, information about your competition, display up to 2500 links, and 50 keywords rank tracking. Monitor backlinks will show you the exact information, whether it’s a follow or no follow the link and you can see the post you have been linked with. It’s free for 30 days and afterwards, the price starts at $25 — Monitor backlinks pricing.

Answer the public

Have you heard already about a tool called Answer the public? Not yet? Well, you are lucky enough. This tool visualizes your search terms and shows you similar searches in an image, a so-called search cloud. It is split into categories — questions, preposition, comparison, alphabetical and related. The question can help you structure your top-funnel content. Now you have an overview of what your audience is searching for and you should continue with research related to volume to choose the best keyword to optimize for. You have three free searches per day.

Screaming Frog

Screaming Frog is a great free tool for analyzing the web from an on-page perspective. This SEO tool will scan all pages of your site and alert you with deficiencies. It will check captions, headings, H1, meta description, redirect, or broken links. It’s free for sites with up to 500 subpages.


You can search for free backlinks and keywords using Ubersuggest, even only for 3 searches per day. The tools also handle competition analysis, display search trends, and SERP. Compare to other tools, Ubersuggest you can get for a good price. Some analyses are for free and paid version starts at $12/month or you can have it forever for $120 — Ubersuggest pricing.

Keyword Tool

Keyword Tool is a keyword whisperer that shows up what similar words people are searching in connection with your phrase. It’s a great tool for every online marketer when searching for used phrases. You can choose almost all worlds languages and it’s for free.

Analyze world trends with Google Trends. Find out search results and current trends. By entering a keyword, Google will evaluate your interest in a topic. You can search by country, category, media type, interest, etc.

And that’s it. There are many SEO tools you can use for your project as an online marketer but these tools are the most common. In the end, it’s up to you which tool you will choose. But consider it based on features that are important for you and your work since it will be your everyday bread and butter. If you need help with SEO or with finding the perfect tool for you just contact me.

Do you miss your favourite tool in this list? Just e-mail me at, I would be happy to add it.

Understanding the basics

An online marketer, or online marketing specialist, or internet specialist is a person who takes care of online marketing. An online marketer can specialize in many fields such as social media, email marketing, SEO, or Ads.

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