Grow your business with new customers gained online.

I am an online marketing specialist helping companies to understand their online opportunities and improve their online presence.

online markenting specialist | Ivana Neckařová
online markenting specialist | Ivana Neckařová

Which statement best describes you?

I am just starting with online marketing.
  • Not sure which combination of online activities is right for your business?
  • Hesitating which social networks are suitable for communication with your target group?
  • Do you need help with the proper setup of an advertising campaign on FB?
  • Are you interested in the optimization of a website for internet search engines?
  • Do you want to write an e-mail that your clients will open and read?
  • Want to know how often and what content you should share on social networks?
I already have experience with online marketing.
  • Do you need to increase traffic to your website?
  • Your ads spend is high, but it does not bring you any result?
  • Do your emails have low open and click rates?
  • Do you struggle with the low position of your website in search engines?
  • Are you active on social networks, but your posts have little impressions?
  • Do you need advice or feedback on how best you can improve your online activities?
Get advice on your activities from an online marketing specialist.

What clients say

Dave Ruzius Product Manager, Fidopoli
Petra Janoušková Founder, Family Flow
Oguzhan Bal Omnichannel lead, Pfizer is a very early stage startup and even though we had experimented with some advertising we lacked a more strategic approach and a second opinion on the activities we were undertaking. For this purpose, we decided to work with Ivana.

Ivana did a review of all or existing activities and proposed a clear set of improvements and activities we could undertake. She made concrete proposals for PPC, Facebook advertising, Email marketing and implemented some of the improvements. She helped us get on track utilizing social media better and she helped us analyze our data and attribution better while spotting some issues in measurement.

We would wholeheartedly recommend Ivana to not only advise on your marketing strategy but also to help in execution. She has proven to be great in working with startups like ours but for sure she will be able to contribute with her talent and great attitude in larger organizations as well..

I was looking for someone who can help me to manage social networks, ads, my websites, and mailing. All because my goal is to focus more on writing and content creation. Fortunately, I found Ivana.

The cooperation with Ivana is great since the beginning. Ivana managed to understand very soon the tone of voice that is needed for my community. She handles everything well; she is proactive, and I know I can count on her. I'm glad I came across to her.

I chose Ivana to work with because she persuades me for the first time that she has all the necessary knowledge to work on my projects. She has very good communication skills and different points of view thanks to the diverse background she got during her studies and working abroad. She can very easily read different types of data with her excellent analytical skills and propose necessary changes to improve, e.g. website traffic.

In the pharmaceutical industry is online marketing very important and Ivana is aware of that fact. She always tries to bring an innovative approach and stays up to date with the latest digital innovations. She put customers in the first place and improve their digital experience.

Ivana is a responsible person; she always delivers her work on time and effectively. I would definitely recommend Ivana to work with! She has great experience in supporting different businesses with tailored digital strategies, eager to learn and solve problems and improve the results of online marketing.

What I do

Improve online presence A modern website is a ground for online marketing activities but it's not enough. Stay in touch with customers in real-time and ensure they come back. I will take care of your social media, email marketing and optimization of the website that your customers easily found you.
Gain more customers Convince potential clients to become your clients through online referral. Online referrals are the best way to get new customers. To achieve this goal is necessary to prepare a comprehensive marketing strategy with tailored activities for your audience. It will gradually increase your profit.
Build a brand community Your brand community already exist on social media, the goal is to find it, connect it and ensure interaction within the community. Customers become loyal if they feel valuable which motivates them to engage. Create tight relationships with your audience through the right platform.

About me

I have been working with online marketing for more than 3 years. I gained my first experience as an online marketing specialist at the pharmaceutical company Pfizer. Gradually, I fell in love with online marketing and became interested in other activities that are taboo in the RX marketing of pharmaceutical companies, such as social media and advertising. That’s how I got to my first projects outside of the pharmaceutical industry.

Generally, I help my clients with PPC (Google Ads, FB/IG Ads) and SEO activities including audits of online marketing activities, consultation and setting up marketing strategies. I really enjoyed my time when I work for a pharmaceutical company as an online marketing specialist and creating content for health care professionals. So, my main focus is the healthcare industry where I can use my years of experience from this industry. However, I enjoy working as well on projects from other industries such as apps, pet care, educational or child-focused.

Marketing is the most important part of your business. Don’t rest on your laurels because competition is all around. Be one step ahead. Let's grow your audience and take your business to the next level.

My work

Young Dentist Online marketing activities

The Young dentist is a project primarily intended for young dentists. Together we are building a community, educate and help the young dentist to open their own practice.

  • Audit of online marketing activities and create tailored marketing strategy
  • Creating a monthly content calendar for online activities
  • Creation of content for a post on social networks (FB, IG, LI)
  • Updating content on the website (WordPress)
  • Web optimization for search engines (SEO)
  • Setting up and optimizing the performance of ads (FB)
  • Building e-mail campaigns (content, build, graphic)
online marketing activities | my work
FIDOPOLI Audit and consultation of online marketing activities

I joined the Fidopoli team with the intention to consult their marketing activities to increase the number of active users of their new app intended for dog breeders.

  • Audit of Google Analytics (website, app)
  • Audit of ads (Google Ads, FB Ads)
  • Audit of emailing campaigns and creation of a new campaign (A/B testing)
  • Community management of FB groups
online marketing consultation | my work
Family Flow Rebranding and online marketing activities

I started working on the Family Flow project at a time when it was necessary to create a new brand for different products that worked separately and launch a new product.

  • Creation of a new web design and update of a content (WordPress)
  • Creation of content for a post on social media (FB)
  • Creating and optimization of ads (FB)
  • Organization and promotion of webinars
  • Building e-mail campaigns (content, build, graphic)
rebranding and online marketing activities | my work


Do you need an online marketing specialist for your project?

Whether you need to consult your online marketing strategy, find out your Google search position or simply know what you can improve in your online marketing, I’m here to help you. Use the form or schedule your free session in my calendar.

[email protected] +420 731 532 696

Jak bude naše spolupráce vypadat?


Po vyplnění kontaktního formuláře, si prostuduji vaše informace a naplánuji naši první společnou schůzku, během které probereme vaše podnikání, problémy a zaměříme se na příležitosti, jak zvýšit tržby z vaší praxe.


Poté se podíváme se na vaši současnou situaci - co funguje, co nefunguje a jak ji můžeme zlepšit. Připravím pro vás online marketingovou strategii na míru, která bude doplňovat cíle vašeho podnikání. Pokud budete spokojeni s online marketingovou strategii můžeme začít s její realizací.


První týdny se budeme častěji potkávat, tak abyste byli v obraze, co se děje a já měla vaši zpětnou vazbu. Tak nejlépe dosáhneme spokojenosti na obou stranách. Pokud vám bude spolupráce vyhovovat, můžeme spolu pracovat i dlouhodobě.


Odlište se od své konkurence, vylepšete svoje postavení v onlinu, získejte nové pacienty a zvyšte vaše tržby!

    Which services do you need?

    Please choose activities you would like me to work on.

    What's your monthly budget for this project?

    This will help me guide you toward the most appropriate solution within your budget.